Now that you have used up some of your page real estate on identification and navigation, you can use what’s left to provide your audience the content they came to see in the first place.

When we think of content, quite often the first thing that comes to mind is the article or reading provided on the page. It is the heart of page. In Drupal, it is typically referred to as the node. But content is much more than that. We are not limited to content being displayed in the main content area of a page via the Drupal node. We can insert content in other areas of the page as well.